Google Ad Cost Per Lead Calculator

How Our Calculator Works

Our Cost per Conversion Calculator helps you get a clear picture of your customer acquisition costs. For example, if your Cost per Click (CPC) is $25 and your Conversion Rate is 10% (entering 0.10 in the calculator), here’s how you’d calculate the cost of acquiring a customer:

  1. CPC: You spend $25 every time someone clicks on your ad.

  2. Conversion Rate: 10% means that 1 out of every 10 clicks results in a conversion.

The formula for Cost per Conversion is:

Cost per Conversion = (1 / Conversion Rate) × CPC

Using our example:

  • (1 / 0.10) × $25 = $250

So, for each conversion, you would spend $250.

Cost per Conversion Calculator

Cost per Conversion Calculator

How to find your CPC Using Google Keyword Planner:

To determine your CPC, you can use Google’s Keyword Planner tool. Here's how:

  1. Open Google Keyword Planner: Go to Google Ads and sign into your account. Navigate to Tools & Settings > Keyword Planner.

  2. Search for Keywords: Enter keywords relevant to your business (e.g., "plumbing services," "plumber near me").

  3. View Bid Estimates: The tool will show you both top of page bid and low of page bid estimates. The top bid is typically the highest you may pay for a click, and the low bid is the minimum you'll likely pay.

  4. Choose Your CPC: To be on the safer side, choose a higher number (closer to the top bid) to ensure your ads are competitive and visible. For example, if the top bid shows $25 and the low bid is $15, you may decide to use $25 as your CPC for more accurate forecasting.

Once you have your CPC from Keyword Planner, simply enter it into the calculator along with your conversion rate to get your Cost per Conversion.

This tool is an essential part of refining your marketing strategy and ensuring you're investing efficiently in your campaigns.